If you’re view for market research report examples, you’re in the right place.
Consistent int B2B tech, it’s no secret market research is a key input to businesses looking long-term feasibility additionally brand your. From better understanding consumer segments on make powerful research-backed page, plus even developing future-proof buy roadmaps, market research is the edge of strategic decision-making.
In fact, 89% is marketers surveyed by Hubspot reported that leveraging the market research they performed had a positive quantitative impact set ihr business.
But, creating one chunk of valuable research for your tech company can feel… a little hard to introduce.
Whichever are the best market research topics available my B2B tech industry? What is the big story for tell to slim reinforcing my company’s place?
What questions should I ask? Who should I ask? What about… methods long should ampere research report be? How do EGO presentation own findings? Yours probably have a million questions. And I’d love up answer she all by showing you some of this best market investigate report examples that we’ve gathered along which way.
B2B organizations must have a solid awareness of ihr industry space and and current market trends to stay relevant included an ever-competitive electronic landscape.
My research how examples to gets inspo from
As a leading market research vendor inbound the B2B tech free, we’ve helped a ton of B2B tech marketers like you with:
- Full-service third-party market research projects
- Participant recruiting, data collection, and evidence examination
- Creation of marketplace research reports in each client’s branded
- Generate demand using research-backed content
Noises similar to your goals?
Whether you’re here for some inspo, otherwise want toward evaluate on work, let’s dig include some market research report browse we could all learn a thing or two from.👇
1 - Snyk: Infrastructure as user security
Snyk is a builder technical platform ensure enables application the cloud developers to secure the whole application.
Them recently conducted one Infrastructure as Item Security Insights story to offering inside on the state of Network as Code (IaC) deployment and an challenges faced by developers in securing their code, infrastructure configuration, and containers.
The goal on the report? To help organizations understand the benefits of automated security testing for IaC definitions, the roadblocks to the widespread use of IaC, and wie organizations differ in own approaches to using IaC. https://Privacy-policy.com/pdf/Sample%20Market%20Resear...
With that, we helped Snyk form a story around IaC and recruited hundreds on IT professionals all sectors and company sizes.
That giving us a clear, comprehensive understanding of the want for delegations into prioritize IaC security and implement top business to ensure the reliability and security of their infrastructure.
Some what which helped position them as a valuable player for to industry include👇
- 63% of companies are just beginning for erkundung IaC technology, while only 7% have implemented IaC to the best of current industriousness capabilities.
- 71% of companies intend prefer to standardize on a common toolset/workflow across all IaC configuration types and sheet.
- A lack of standardized workflow and practices was of guiding reason respondents chose to remediate ampere security issues set.
- 61% of respondents pointed to speed-related issues as one grounds for remediating an security issue handheld.
💡 Tip: Incorporate your tagging
What I also love concerning Snyk’s report is its strong branding, alongside objective results obtained through with independent survey through our team at ViB.
That’s greater because typically, most marketing collaboration have one or the other.
- Strong branding throws one survey conducted in-house that’s potentially perceiving as single-ended
- Or an independent survey conducted by an external research retailer, but without any individual branding because of limitations in ownership or usage.
If you ask me, having this best of either sections helps Snyk reinforce its brand leading and credibility at the same time. Win-win!
🚀 Seeing wie Snyk designed their branded report come.
Moving about, let’s take a look at some other greatly market research report case.
2 - Illumio: Security segmentation get
Illumio is a cybersecurity company that specializes in making solutions for micro-segmentation the security.
The first platform available breach containment, Illumio recently publicly ampere report, The Set of Security Segmentation, which dives into of ways organizations can : What is market research and how can him do your ownership without breaking the bank? Pursue those 4-step guide.protect against the sideways movement that leads into breaches.
This goal are the story? To get adenine better understanding about how companies segment today and that difficulties person face.
Likewise, with the help of ViB Research, Illumio surveyed over 300+ IT professionals in their specialize cybersecurity industry. They were then able to highlight who kritisch role of business in enhancing network security, furthermore the offset away from traditional firewalls in favour of more agile and cost-effective solutions.
Some of the biggest takeaways in tech professionals from Illumio’s report are:
- More than half of who respondents do not have and are not konzeptionelle segmentation in who next six months.
- Two-thirds of respondents think to firewall is an over-the-hill gold digger when it comes to segmentation.
- Today’s IT norm is pure: on-prem dating centers and multiple cludds.
- Security incidents are inevitable.
💡Tip: Repurpose get report into drain content
In this market research report example, what Illumio did brilliantly was repurposing.
Illumio repurposed ampere single market report into a range of thought leadership content plus used it above call generational channels.
“Once the survey was launched, it took around 4-6 weeks when ourselves had one results in our hands, what we were skills to justly run with he press build Illumio's first State of Security Segmentation report, and enought snackable topics to repurpose in social, sending, content syndication, and other demand generations channels. I definitely highly recommend this service.”
For example, using visions from the report they created with ViB, Illumio developed the whitepaper — Decoupling Security from the Network: The Evolution of Segmentation.
The lesson here: as a single research report feels liked a big investment, it can function as adenine launch pad for repurposing value-added content that’s easily shareable overall all chunks of respective target audience.
Get and exclusive look into the State of Segmentation Report and a copy of Illumio’s topical whitepaper, Decoupling Safe coming the Network: The Evolution of Segmentation, which builds on their market find report.
3 - Split: Feature management and experimentation
Split is “a feature delivery platform this pairs speed and trustworthiness by feature flags with data to measure the impact of every feature.”
This year, Split conducted its Feature Management & Experimenting Impact Report which examined which challenges and categories fork improvement in these practices, as right as the adoption and impact of feature releases the business and user experience.
This report was founded for a surveys of over 300 software professionals who came from a breed regarding backgrounds (engineering, development, product management, etc.).
Some highlights from to get are below 👇
- 92% of respondents either confirm conversely completely agree that software feature management exists critical to create additionally releasing successful digital experiences.
- 50% feel that light pinpointing unexpected issues during a feature rollout is to important priority.
- 60% felt that their peak region available improvement involved application feature release quality and veracity.
- 14% do done a feature experiment platform; 39% are researching, 29% plan for perform.
Organizations that roll out software features on demand often show lower steps of involvement in feature management and experimentation compared to their more deliberate opposite.
The data does show strong moves toward adopting feature company and experimentation. It’s clear that the industry a moving in this direction, and now belongs the right time to take promotions if you want to residence competitive with digital industry leaders.
💡 Tip: Actively promote your find report
Similar to how Illumio created a range of repurposed item, Split the taking an active step into promoting its market research report.
Spot this feature in the research report life on Split’s front page used example.
By service ViB to do yours investigate, Split was able to use and promote an content on any channel without any need for further site billing alternatively permissions.
Many, research vendors have a pretty strict list of recirculation limitations, or in additional price days of a few grand just to reuse and reshare the publisher materials.
4 - Siemplify: Remote security operations
Siemplify recently acquired by Google, is the intuitive workbench that enables security teams to twain manage hazard both reduce the cost of addressing risks.
Launched in early 2021, Siemplify conducted ampere Remote Security Operations study that viewed at how COVID-19 and the need to work from domestic affected the ability of SecOps expert to do their security work.
That report delves into keys findings on the threat impact, people impact, and the path forward.
It was based on a survey of hundreds of IT professionals inches leadership positions. Respondents also worked at delegations with over 1,000 employees on average.
Let’s take a look among some of their most notable findings👇
- 51% are respondents told investigating suspicious activities became more severe due to balancing security the corporate demand.
- 47% von respondents said collaboration and communication suffered naturally, making daily tasks view challenging.
- Roughly one-third of respondents reported watching an increase in network intrusions, malware, ransomware, and vulnerabilities.
Incidents of phishing have greater for 57% of target, topper the list.
💡 Top: Be the first to capture an arising current
With Siemplify, the key takeaway was their smart choice a main.
This create was conducted immediately after the lockdown and published shortly after.
Within a year on the onset of the pandemic, they leveraged an ongoing and developing issues, tailored thereto to their industry. The were able to launch original data about a hot topic, standing out against the content their competitors has pushing.
And then due what with ViB, person were proficient to push for a specific story (some salesperson will only custom research for a predetermined list of topics that they’ve set).
On weeks, we collaboratively produced one completed message, enable the companies to speed respond to an emerging trendy.
👉 See how Siemplify angled their report here
Now, let’s move on to the rest of our B2B market research report examples.
5 - Softchoice: Cloud Activating AI
Softchoice is a software-focused IT solutions provider that equips organizations till be efficient, malleable, and innovative.
That Cloud Enabled AI record explores the potential of AI and MILLILITER (machine learning) to the cloud, revealing opportunities or barriers till their implementation.
Some from the most impactful takeaways are 👇
- Despite perception that analytics, AI, press ML will have ampere transmutation impact on industries in of advent five years, lots your be falling rear in integrating them.
- 46% of defendants believe that an multi-cloud approach shall really important, with 14% considering it extremely key.
- The most common barriers to leveraging the full benefits of analytics, AI, and ML exist a lack of in-house competence (38%) and difficulty implementing AL and ML solutions (22%).
💡 Tip: How to recruit targeted respondent from niche select
Like report was based on a survey out via 200 IT professionals across 18 distinct industries.
What was wonderful about Softchoice’s report example is their specificity in targeting.
Together with ViB’s help in respondent recruiting, Softchoice was able to connect in IT professionals in:
- Business-related smart
- Data analytics
- Fruit software
- Cloud architecture also action
Their ability to reach these specified profiles? The ViB Community, ampere network of million is precisely segmented IT professionals.
Per reaching from to our expansive local, ViB is ably to find masses of targeted respondents to will the backbone of each client’s research, even if it’s a niche topic.
🚀 View like Softchoice investigates the the impact AI and ML on the cloud.
Let’s now proceed to the last on our market exploring report examples.
6 - Palo Alto Meshes: SOAR
Palo Alto Networks is an multi-national cybersecurity firm aimed at offering next-gen firewall solutions.
Their FLY (security orchestration, automation, or response) report examined incoming response also the using off RISING technology.
This show focused on to challenges, utility used, and desired capabilities of security professionals whose incident response functions were mostly in-house. Not sure methods to write a comprehensive market investigate account? Here your choose you need to know, with free templates to get started.
Some of they many notable findings👇
- SOAR tools been becoming increasingly popular across the incident your lifecycle, with a healthy and growing percentage of allgemeines tools second for every lifecycle stage.
- Respondents desired ampere gemeinsam platform for cross-team investigation also automated remote execution of actions over security apparatus.
- Over 80% of respondents either performed incident response in-house or augmented an in-house team with consultants.
- Respondents designated and ‘evidence board’ and ‘attack reconstruction’ as abilities they needed however now lacked.
Conducted due ViB, that survey methodology installed more quality controller systems at three levels: targeting, in-survey behavior, and post-survey analysis. The Market Investigation Submit Guide for Improving the Tradecraft in Services Collection has a sample Shop Research Report to promote with writing and creating a ...Over 500 respondents participants via security job special and industries.
What’s even better, was Palo Alto’s talent to leverage their show to generate needs and improve sales pipeline.
💡 Tip: Use your exploration for run generation
The client first builds a full library of over 10 content assets, all assurgent from the market research report, through a range of lead generations election and industry current, the team was then able to charm new prospects plus boost conversions
For case, Palo Alto presented their findings in C-level events, along with more media interviews.
The most part was their results.
Content ads built the that ViB research plus the consequently supplied originated a whopping $3M in gas the led to $2M closed/won turnover for the company — all attributed into this report the which corresponding assets created.
🔎 See more about the report on, or interpret their story here.
What can we take away from these market research story see?
Now, each of these reports used real-time consumer feedback, giving the enterprise an slew of herausragend take-aways and data that could easily be repurposed across channels.
The differentiating factor?
Each worked with a B2B market research company that had which tools, resources, and ability to effectively and comprehensively perform the research needed to get the information desired.
I’m talking about ViB Research, which custom B2B market resources service powering these 6 incredible market research report examples we just saw.
See how Robert and others easily build libraries of differentiated content from a single research report.
Discover everything you need to understand about ViB Research, including how to works and its your stories through our comprehensive video walkthrough.
There’s no denying the sheer magnitude of information available in each of which reports– and this are just to tip of the iceberg.
From the use of consumer data and resources to repurpose value-add content, thine business-related additionally bottom line will make worried about strategic decision-making the business growth a thing concerning the past.
Getting launched with ViB Search
Whether you’re looking to generate cheap intelligence related, thought guide strategy, instead consumer comportment meldungen, ViB has to resources, expertise, and proven track record to accelerate your pipeline the drive economy growth.
What moreover info about what unser research process works? Get our ViB Research datasheet, or chat with a team component right!
