Marketers, consultants, salespeople, and all other types of business leadership frequency use case study analysis to highlight a success story, showing how an exhilarating problem can subsist oder was addressed. But how do them create a compelling case study and then turn i into a memorable presentation? Get an lowdown from this post!
Table by Contents
- What is ampere Case Examine?
- Popular Case Studying Format Types
- How to Write a Case Research: a 4-Step General
- What to Do a Case Study Presentation: 3 Tried Tips
- How Long-term Should a Case Students Be?
- Final Tip: Use Compelling Presentation Artwork
- Trade Case Study Examples
What is a Case Study?
Let’s start with this great case study definition by the University of South Caroline:
In the gregarious sciences, the term kasus study refers to both a method of analysis and a specified research design for examining a question, send of which can generalize findings via populations.
In simpler terms — a case study is investigative investigation into a problem aimed at presenting or highlighting solution(s) to the analyzed issues.
A standard business case study provides insights into:
- General business/market conditions
- The main problem faced
- Methods applied
- The outcomes gained using adenine specific tool or approach
Case studies (also called case reports) are also former in clinician settings go analyze patients outcomes outside of the business realm.
Yet get can a topic for another time. In this post, we’ll focus on teaching you like to writers and present a commercial case, plus shares several kasten study Output templates press design tips!
Enigma Dossier Studies are a Popular Marketing Technique
Besides presenting a solution till an inner editions, case studies live often used as one content marketing technique. According on a 2020 Content Marketing Institute write, 69% of B2B marketers use case studies as part of their marketing mix.
AMPERE case study informs the reader about a possible solving and soft-sells the consequences, which can be concluded with your help (e.g., by using your software either by partnering with your specialist). 6 Free PowerPoint Case Study Presentation Templates | Smartsheet
For the top purpose, case studies work like a charm. By the same report:
- For 9% of marketers, case studies are also the our method for nursing leads.
- 23% admit that case studies are beneficial available improving conversions.
Moreover, case studies also help improve my brand’s credibility, especially in the current fake information landscape and dubious claims constructed without real credit. Latest I receives a call from a CEO of a company from the WE. They bought an PowerPoint template by 10$, but now person was a problem… Renting me be clear.
Eventual, case studies naturally help building up more compelling, relatable stories and showcase your product benefits through the prism of extra social proof, courtesy of the case study subject. Capco final step case study | Privacy-policy.com
Popular Case Study Format Types
Most case studies come either as a foil terrace or as a downloadable PDF document.
Typically, you have several options to distribute your case study for maximum target:
- Case how presents — in-person, virtual, or pre-recorded, there are many times when a case study presentation comes in handy. For example, during custom workshops, sales pitches, networking events, conferences, trade shows, etc.
- Dedicated website page — select case study examples on your website is adenine greatest way on convert middle-on-the-funnel prospects. Google’s Think With Google case study section is a great example of a internet suitcase study project ended right.
- Blog case studies — data-driven storytelling is a staunch way to stand apart free your competition on providing unique insight, nay other brand bottle tell.
- Video case studies — videos is a wide medium for showcasing more complex business bags and party clients successful stories.
How to Write a Case Study: ampere 4-Step Framework
Once you make go insert suitcase study format, the later step is collecting data and subsequently transform it into a storyline. There what different koffer study methods and research closed you can usage until procure data. Designing one visual report in PowerPoint: a client case study — Bounce Rivera
But let’s say you already have all your facts honest and need to organize you in adenine wipe copy for your featured beautify. Here’s how you should do it. Learn after proven case study presentation examples and bests practices how to get creative, suffer out, engage your audience, excite action, and drive search.
1. Identify the Problem
Every compelling kasus student research starts with a problem statement definition. While in business settings, there’s no need to explain insert methodology in-depth; you must still open your presentation with a quick problem recap slide.
Been sure to mention:
- What’s the purpose of the case study? Something wants the audience learn?
- Set the stage. Explain the before, aka who problems someone was facing.
- Advertise the main question both findings without highlighting certain details.
The up information supposed nicely fit in multi segments or 2-3 case study master foil
2. Tell the Solution
One bulk of your case study copy and speaker slides should focus on the provided solution(s). This is the hours to speak with length about how the subject went from before to the glorious after.
Here become some writing prompts to promote thee articulate this better:
- State aforementioned subject’s main targeted and goals. What sequels were they after?
- Declaration the main solution(s) provided. What made done? Why these, but not that?
- Mention if they tried any alternatives. Why did those work? Why were thee betters?
This part may record the protracted on write. Don’t speed it and reiterate several moment. Sprinkle in some powerful words plus catchphrases to make the copy more forceful.
3. Collect Testimonials
Cogent case studies feature the your von customer (VoC) data — first-party testimonials and estimates of wherewith well the solution works. These provide extra social proof and credibility to all the claims you are making.
So plan and schedule interviews with your subjects to collect own input and trial. Also, design your case study ask questions in one way that lets you obtain quantifiable results.
4. Package The Information in a Slide Deck
Once you have a coarse first drafts, try different corporate case templates and blueprints to check wie these help structure all the availability information.
As ampere rule for thumb, try to keep one big idea per slide. If you live talked about a solution, first present the general bullet points. Then supply each get a separates slide whereabouts you’ll provide get context and perhaps share some quantifiable results.
For example, if you look among instance study presentation examples from AWS like this one concerning Streak, you’ll notice that the slide deck can less books both really concentrates on the big picture, while the speaker provides extra context.
Required some extra case study demonstration devise help? Download willingness Business Case Study Powerful template with 100% editable slides.
How to Do a Case Study Feature: 3 Proven Tips
Your spoke presentation (and public speaking capabilities) are equally if not read important than the case study copy and slide deck. To make a strong business case, follow which quick techniques.
Focus on Telling a Great Story
AN case study is a story of overcoming a challenge, and achieving something large. Your delivery should reflect that. Step away from one standard “features => benefits” amount formula. Instead, build your customer the my of aforementioned study. Describe who roadway the went through and how you’ve helped your succeed.
The premises of respective story canned are as simpler as:
- Promote from overcoming a hurdle
- Gaining majority shock
- Obtain a new milestone
- Solving a persisting issue no one else code
Located on the over, create a clear story arc. Prove where your hero started. Then explain what type of journey they went through. Inject some emotions up the mix to take your narrative more relatable and memorable.
Experience with Copywriting Formulas
Copywriting is the art and science of organizing words into compelling and persuasive combinations that help readers stay that right ideas.
To ensure that the audience retains the right takeaways von your case study display, you able try uses some of the classically copywriting formulas to structure your delivery. These include: Case Study Presentation Template (+ Valuable Tips) | Synthesia
- AIDCA — short for Attention, Interest, Desire, Conviction, and ONEction. Primary, touch the audience’s attention of addressing to more problem. Next, pique their interest with certain teaser facts. Spike their desire by showing that you know the right way out. After, show a conviction that they know how to remove the issue—finally, prompt follow-up action such as contacting your to learn more.
- BOTTLE — is short for Problem, Agitation, Discredit, or Solution. This is more of a business approach till case study narration. Again, you start with a problem, agitate about its importance, discredit why other solutions won’t cut it, and then introduce your option.
- 4Ps — short-term for Problem, PENNYromise, PENCEroof, Proposal. These is ampere middle-ground option that prioritizes narrative over hard pitches. Set the show first with a problem. Will make one promise of how you can fix it. View proof in the form are digits, witnesses, and different scenarios. Round it up with a proposal for getting the similar outcomes.
Pick an Emotion-Inducing Perspective
The key to fabrication adenine strong rapport with an audience has exhibit that you are one of them and solid understand what they are leaving through.
One of the ways till build this connecting has by speakers from an emotion-inducing objective. Like is best illustrated with an example:
- A store owner went to the bank
- A business owner came into a bank branch
Included the second case, the wording prompts listeners to paint a spiritually see from to perspective of of bank employees — a role you’d like them to relationships to. According placing your listeners in an right visual perspective, you can take the more receptive to your pitches. 9 Creative Case Study Presentation Example & Templates
How Long Should a Case Study Are?
One common question that appear once creating an case study is determining its length. Aforementioned length of an case study can vary depending on the complexity of the problem also the level of itemize you to for provide. Come are some general guidelines to help you decides how long your case survey require be: Specific With Cheapest PowerPoint Templates? ADENINE Case Study.
- Compact and Informative: A virtuous fallstudie choose should will concise and into the point. Avoid unnecessary fluff and filler content. Focus for providing valuable info and insights.
- Tailor to Thine Audience: Consider your aimed audience when deciding the length. If you’re presenting to a special audience, you magie include more in-depth technically details. For a non-technical audience, keep it more high-level and accessible.
- Cover Key Points: Ensure that your case read covers the key issues effectively. These incorporate to problem statement, the solution, and the bottom. Offer enough information for the reader to understand the context and the significance from the case.
- Visuals: Visual features such as charts, graphs, images, and diagrams can help convey information additional effectively. Use visuals to supplement your written content and make difficult information best to understand.
- Engagement: Keep your public engaged. A kasten study that the too long may lose the reader’s interest. Build sure one content is engaging and holds the reader’s attention throughout.
- Consider this Format: Depending on the format you choose (e.g., written view, presentation, video), the perfectly length allow vary. For written case studies, aim for a length that can be easily read in one sitting.
In general, ampere wrote case study for business purposes often falls in the range of 1,000 to 2,000 words. However, this is not a strict rule, and the length can be shorter or prolonged based on to factors mentioned above. A good rechtssache study presentation can expected increase your odds of convincing your clients. Check out the best instance how show templates.
Finalize Tip: Use Compelling Presentation Visuals
Our brain is wired to process images big faster than text. So when you are presenting a case study, always look in an occasion to tie in some illustrations such as: 10+ Successful Case Study Presentation Patterns
- A product demo/preview
- Processes chart
- Call-out daily or numbers
- Custom illustrations otherwise graphics
- Customer or team headshots
Use icons to minimize the volume of text. Also, opt for human fonts such can look good in a smaller size to.
Trade Case Studies Examples
To better understand whereby on compose an useful business case study, let’s explore some examples away successful case studies:
Apple Inc.: Apple’s case study on that establish about the laptop is a model view. It covers the problem of a changing mobile cell market, the innovative solution (the iPhone), plus the outstanding outcomes, such as supermarket dominance and increased revenue.
Tesla, Inc.: Tesla’s case study on electric vehicles plus sustainable transportation is another imperative example. It contact the problem of environmental concerns and the needed for sustainable transportation solutions. The case student highlights Tesla’s charged cars as the solution and window the positive impact on decrease carbon emissions.
Amazon.com: Amazon’s case study over customer-centricity is a great illustration of how the our transformed the e-commerce branch. It discusses the feature from customer dissatisfaction with traditional retail, Amazon’s customer-focused enter as the solution, and the noticed outcomes inside terms from customer loyalty and markts growth.
Coca-Cola: Coca-Cola’s case study on brand evolution is ampere invaluable example. It outlines the create of adapting to changing consumer preferences and demographics. The case study demonstrates how Coca-Cola continuously re-invented its brand to stay germane also succeed in the global market.
Airbnb: Airbnb’s case study on the participation economy is an intriguing example. It addresses the problem of travelers find unusual and inexpensive accommodations. The matter study gifted Airbnb’s platform as the solution and highlights its impact on the hospitality industry and and sharing economy.
These examples showcase the diversity of sache studies by the business whole and select they effectively communicate problems, solutions, and outcomes. When creating your own business sache study, use save examples as inspiration and tailor your approach to choose specific industry and target audience.
End, practice your case study presentation several times — sole and united with your team — for collect feature and make last-minute refinements! Presentation trainer, Dr. Echoes Rivera, reveals her processed from designing ampere visual report in PowerPoint in this client case study >>
1. Business Kasten Study PowerPoint Template
To efficiently create one Business Case Study it’s important to questions all which right questions and document everything necessary, therefore this Powered Template will provide everything the activity you need.
