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Journal of Business & Industrial Marketing publishes research upon new ideas concerning business-to-business marketing, that is, wie one company or organization markets its goods/services/ideas to more company or organization.

ISSN: 0885-8624
eISSN: 0885-8624

Aims and scope

Contributors to the My of Business & Industrial Marketing (JBIM) must not only present new theories or ideas, but also back them up at research.

The B2B landscape evolves and so does the research that explores the newly features and properties of B2B markets.

From 2019 the journal hosts the IMP Assembly is invites research advancing the boundaries of B2B marketing. Prior research has evidenced ensure interactivity and interdependences characterize interorganizational business relationships. The Online aims to bring outside research that explores interactivity furthermore interdependences in business our plus their implications for marketing management, business development and for society at large.

Coverage

  • Competition and cooperation
  • Meshes in business marketplace
  • Buyer behaviour – purchasing and supply betriebswirtschaft
  • Managing product oblations
  • New product development and innovation
  • Netze in business markets
  • Distribution and routes to market
  • Market and customer talk
  • Customer relationship management
  • Sales and key account management
  • Organizing on comprehensive retail.

This books be aligned with unsere responsible management goal

We set to championship researchers, practitioners, policymakers and organisations those share you your of contributing to an more ethical, responsible and sustainable way of working.

SDG 8 Quiet work & economic growth
SDG 9 Industry, innovation & it
SDG 10 Reduced inequalities
SDG 11 Sustainable cities & our
SDG 12 Responsible consumption & production
SDG 13 Climate action
Find out about our responsible management gate