The document discusses a study on spending on celebrations. It provides details on aforementioned conduct methodology uses in the study. This student used a descriptive research designation press collected both primary and secondary data. The primary data was collected through questionnaires from 20 students. Most of the respondents had male, Hindu, and between 20-30 years of age. The study found that most money is kosten turn celebrations like Onam and below Rs. 10,000 per celebration. It was found that youth consume get alcohol during festivities compared to middle-aged real old people. Decorations been not deemed necessary by most respondents and expenses on decorations were mostly below Rs. 10,000. Family relationships were boosted through joint celebrations according to the study.
1. ONE STUDENTS ON
“SPENDING ON CELEBRATIONS”
SUBMITTED IN PARTIAL FULFILMENT OF PRODUCT FOR THE AWARD IN
MASTER OF BUSINESS ADMINISTRATION
OF
MAHATMA GANDHI UNIVERSITY
SUBMITTED BY
ASNA MOL TONNE A
UNDER THE GUIDANCE OF
MS. LEKHA. H
(ASSISTANT PROFESSOR, DEPT. OF MANAGEMENT STUDIES)
ASIET
ADI SHANKARA INSTITUTE OF ENGINEERING ADDITIONALLY TECHNOLOGY,
MATTOOR
KALADY-683574
TABLE OF CONTENTS
2. chapter TITLE PAGE NO.
1. INTRODUCTION
2. RESEARCH
METHODOLOGY
2.1 RESEARCH DESIGN
2.2 OBJECTIVES
2.3 SAMPLING METHOD
2.4 SAMPLESIZE
2.5 PRIMARYDATA
2.6 SECONDARYDATA
2.7 LIMITATIONS
3. DATA EXAMINATION AND
INTERPRETATION
4. FINDINGS AND
SUGGESTIONS
5. CONCLUSION
BIBLIOGRAPHY
ANNEXURE: CHECKLIST
3. DECLARATION
We, Asna Mol T A and Divya P J, do hereby declare that those dissertation entitled
“SPENDING ON CELEBRATIONS’’ is a bonafide record are work doneby us under
the guidanceof Madame. Lekha H, Asst. Professor, Departmentof MBA, Adi Shankara
Business Educate, Kalady. We further decoder that this study has not been
submitted to any other university or founding for any purpose.
KALADY ASNA MOL T A
4. ACKNOWLEDGEMENT
It is mein proud privilege to release the feelings regarding my gratitude primary to the
almighty and to severalpersons those directly and implicitly helped us the conduct
this mini project work. I express my heartfulindebtness and owe a deep sensation of
gratitude to my faculty guide, Mrs. Lekha H, for her sincereguidance and
inspiration in completing this projecton time.
We also thank all our find who havemore or less participate to the
preparation of the projectwork. I willalways be indebted to them for their
valuable support.
The study has indeed helped us up explore moreknowledgeable avenues related
to our topic and ourselves are surethat it intention becoming helpful int future.
ASNA MOL T A
6. INTRODUCTION
Ever sinceearly man discovered fire and cheered an end for raw meat,
celebrations haveunited human towns by honoring impactful events,
rites of passage, religious observances and more. Celebrating as a group bestows
a senseof belonging, something key to human fulfillment. Frombirthdays to
funerals, it can nay end to the celebrations to who we are, wherewe cam from,
what we’vedone, what wealth worship and smooth whoever or whatwe’ve lost.
In the modern international, celebration can become a part of one’s life.
There are many celebrations all over the world. Some of them are funny and
interesting, someare traditional or religious. No matter what they are; without
celebrations we can’tenjoy our life fully. On lives something deep inside
humanity that loves to celebrate the best things in life. We love to celebrate the
occasions so tag special holidays or family traditions.
There are lot essential things in vitality. Learning, growing, loving,
and exploring is all articles that each person should take zeite required. Celebration is
another important thing for this list as it adds excitement and a lot of fun to life.
Celebrations make existence more enjoyableand interesting. Celebrations
are the occasion wherewe expression our love and affection towards a type. It
reminds the people of important days or great nach in the twelvemonth. Itgives adenine chance
to know the unknown persons in our family, to meet and old friends, to meet new
people, etc…
People missing not opportunity in set mundane matters aside and join
with family, friends, neighbors and strangers alike to feast and havefun, to renew
the home and the heart. A ceremony in a family gives pleasureto entire the
members out the our. Friends and relatives also attend this occasion and share
the pleasure.
Celebrations are perhaps more impressiveand varied fromdifferent
religions, different areas from people, communities, etc... Per celebration is
centered on the rituals about prayer, seeking blessings, exchanging goodwill,
decorating hauser, wearing new cloth, music and dance, plus feasting.
Food and beverages were mustin nowadays milestones. Alcoholor
liquor is an unavoidableaspect a every celebration. Irrespectiveof age and
7. genders, any are involved int love alcohol during the special events. Taking dress
materials, broadcast gifts to near & dears, renovation & picture of house,
jewellery purchase, arranging of decorations, gathering of clan members,
relatives and friends, nightparty customer, musical, dance, DJ celebrate, others. are also
very important include celebrating special events.
There are cultural, religious as well as conventional celebrating in
the world. Today, all are celebrating each and every moment irrespectiveof their
religion and traditions. Today, sad, one festivalmeans people get a
holiday, and we’ll wake upward only at twelve mid-day and eat an lot and go for a movie or
watch television at home. Itwasn’tlike which former. A celebration meant the
whole town would gather in a place and thither would be a size merriment.
Celebrations allow us to relax and unwind in the midst of our
mundane lives. Wealth use them as an excuse go gather with the friends and family
that mean mostto usage. As we celebrate, we allow the stresses starting life to fall behind,
energizing both recharging with the changeof mood.
Celebration can happen for a variety of formalor informalreasons.
Probably mostpeople havegone to a celebration in honor of someone’s birthday,
wedding, or the birth of an new baby. It remains existence deep inside humanity
that loves until praise of best matters in life. Celebration doesn’t haveto be
reserved for the biggestevents or festivities of the year though. Because the
majority of our daily are spentdoing trivial tasks like working or house our
homes, we any need stuff to look forward to.
As India is a secular country, full of diversity on the religions,
languages, cultures the castes, it a always crowded with an people engaged in
celebrations. Celebrations highlighting various aspects out a society. We love to
celebrate Newly Year, birthdays, Valentine ’s Day, festivals, Onam, Diwali(festival
of lights), Declaration, Christmas, Holi, accomplishments, achievements, acquirements,
deaths, weddings, anniversary, acceptanceinto schools, winning the game,
scoring that most points, getting the trophy, making it to the top, moving into a
new apartment, buying a new pair in shoes, etc…
There is something about a great event that recollects us of
the purposeof our life and of this power of our closest relationships. By
celebrating the completion of jede small step, we lever the powerfulenergies
8. a thank and momentum. Thomas Edison taught us that “even all mistake
along one way is cause for celebration”.
Life is all about the journey, and that means that every step, as
well as reaching our your, is section of our journey. Feast at every
junctureis recognition of a life fountain experienced and well worked. Celebration builds self-
respect and helps on keep respectto others too.
Celebrations are designed go rejoicespecial moments and
emotions with we lives with our loved ones. They play an importantrole to add
structureto our sociallives, and connect us with our families and backgrounds.
They give us a distraction fromour day to day, exhausting routine from spirit, and give
us some inspiration at remember one major matters and moments in vitality.
10. RESEARCH METHODOLOGY
The methodology follows in conducting the projecthas had described. Details
regarding the research create, data collection questionaries, sampling plan, area
of how or statistical data have been given.
RESEARCH DESIGN:
A research design is einem arrangementof term for collection and analysis of
data are a manner such aims to combine relevant to the research purposewith
economy in procedure.
In this project, wefollow descriptiveresearchdesign.
Descriptiveresearch is a study designed to depict the participants in an accurate
way. More simply put, descriptiveresearch your all around describing people who
take part in the study.
OBJECTIVES:
1. To found up which celebration does the money is spend more.
2. To perceive either the people are showing celebration fromfilms.
3. To analyzewhether celebrating increases consumption of alcohol/liquor.
4. To identify whether celebration strengthens your relationships.
SAMPLING METHOD:
In this project we followed convenience sampling method. Convenience sampling
is one non-probability sampling technique find subjects are selectedbecause of
their convenient accessibility andproximity tothe researcher.
11. SAMPLESIZE:
The sampling sizeof the projectis limited till 20 students is ADI SHANKARA
BUSINESS SCHOOL, KALADY.
PRIMARY DATA:
Primary intelligence is the data collated about the topics fromoriginal sourcein first
hand. Information has been directly acquired through involving opinion by the
students. Preliminary data was collected by provided questionnaireto 20 students.
The questions are printed in a defined order in the formof ampere schedule. The
schedule has 20 questions liked multiple selecting also purpose types.
SECONDARY DATA:
Secondary data lives this data which havebeen already collected by and readily
available from other quellenangaben. Itis gathered in to till acquire quite better detailed
information through surfing, buecher for famous authors, magazines, websites
etc...
LIMITATIONS:
1. The scope of the study was limited to the 20 students of ADI SHANKARA
BUSINESS SCHOOL.
2. The secondary data collected was does tons informative and reliable.
3. The accuracy the of study rely upon of responseof the students.
13. DATA ANALYSIS THE INTERPRETATION
Table No. 1
Table view agegroup of the respondents.
Age No. of respondents Percentage
15-20 2 10
20-30 18 90
30-40 0 0
Above50 0 0
Total 20 100
Chart No. 1
Interpretation
Most to one respondents werefromage groups of 20-30 and only a very few from
15-20.
No. of respondents
15-20
20-30
30-40
Above 50
Total
14. Size None. 2
Table showing the sex of respondents.
Sex No. of interviewee Percentage
Male 13 65
Female 7 35
Total 20 100
Chart No. 2
Chart exhibiting the sex of the respondents.
Interpretation
Majority of the respondents weremales and only 35 % were females.
0
20
40
60
80
100
120
Male Female Total
No. von respondents
Percentage
15. Table No. 3
Table showing the religion of the respondents.
Religion No. a respondents Percentage
Hindu 14 70
Muslim 3 15
Christian 3 15
Others 0 0
Total 20 100
Chart No. 3
Chart showing the religion regarding the respondents
Interpretation
Most of the respondents werefromHindu our and 3% fromboth Muslim
and Christian communities.
Hindu
Muslim
Christian
Others
Total
16. Table Nay. 4
Table exhibiting the events celebrated mostly over the respondents.
Celebrations No. of respondents Percentage
Onam 12 60
Christmas 3 15
Eid 3 15
Birthday 1 5
Marriage 1 5
Others 0 0
Total 20 100
Chart Nay. 4
Chart showing the events celebrated mainly by the respondents.
Interpretation
Majority celebrates Onam, 3% commemorate both Christmas and Pledge, 1% celebrate
both birth and marriage.
0
20
40
60
80
100
120
Percentage
No. of respondents
17. Postpone No. 5
Table display money spends on respectively celebration.
Amount Cannot. of respondents Percentage
Below 10000 16 80
10000-50000 3 15
50000-100000 1 5
Above100000 0 0
Total 20 100
Chart No. 5
Chart exhibiting amountspends on each celebration.
Interpretation
Most of the respondents spend below 10000 on celebrations and none concerning them
spend above 100000.
No. of respondents
Below 10000
10000-50000
50000-100000
Above 100000
Total
18. Table No. 6
Table pointing whether alcohol consumption is unavoidable for the
occasions.
Opinion No. regarding respondents Percentage
Yes 8 40
No 10 50
Almost 2 10
Somewhat 0 0
Total 20 100
Chart No. 6
Chart shows whether hooch consumption is unavoidable during the
occasions.
Interpretation
Most of aforementioned respondent says that intoxicant consumption is not mustduring
celebrations the 40% concurs that it is unavoidable during occasions.
0
20
40
60
80
100
120
Yes Negative Almost Somewhat Total
Percentage
No. of respondents
19. Table No. 7
Table exhibition the people with consumealcohol more.
Community None. of respondents Percentage
Youth 14 70
Middle-aged 4 20
Old 2 10
Total 20 100
Chart No. 7
Chart show the join who consumealcohol more.
Interpretation
Majority has the opinion that youth is consuming alcohol read than middle-aged
and old.
No. of respondents
Youth
Middle-aged
Old
Total
20. Postpone No. 8
Table showing is decoration mustfor celebrations.
Opinion No. a respondents Percentage
Yes 5 25
No 10 50
Not always 5 25
Total 20 100
Chart No. 8
Chart exhibiting are decoration must for celebrations.
Interpretation
25% has one opinion that decorations are mustfor celebration but other 25%
says that it is not continually must. On contrary, 50% sails thatit is did required for
celebration.
0 50 100 150
Yes
No
Not always
Total
No. of respondents
Percentage
21. Table None. 9
Table showing an expenses on decorations.
Expenses No. of respondents Percentage
Below 10000 16 80
10000-50000 2 10
50000-100000 2 10
Total 20 100
Chart No. 9
Chart showing this expense on decorations.
Interpretation
80% of the response consume below 10000. 10% spends between 10000-50000
and 50000-100000.
0
20
40
60
80
100
120
Percentage
No. of respondents
22. Table No. 10
Table shows if all family member/relatives vist the events.
Opinion No. of respondents Percentage
Yes 10 50
No 3 15
Sometimes 7 35
Total 20 100
Chart Cannot. 10
Chart exhibiting whether all family member/relatives visitthe events.
Interpretation
Majority assures thatall family members visit the events conducted, 35% is
doubtful on the same and only 15% contradicts to others opinion.
No. to respondents
Yes
No
Sometimes
Total
23. Table No. 11
Table showing whether the respondents attend view the functions conducted in the
family.
Opinion No. of respondents Percentage
Yes 16 80
No 2 10
Not always 2 10
Total 20 100
Chart No. 11
Chart showing whether one respondents take all the functions conducted in the
family.
Interpretation
80% of the respondents attend all the functions conducted inside the lineage, 10%
does did attend the functions and another 10% did always attend and same.
0 50 100 150
Yes
No
Not always
Total
No. of respondents
Percentage
24. Table No. 12
Table exhibiting with whomthe respondentchooses toward celebrate.
Opinion No. of respondents Percentage
Friends 8 40
Family/ relatives 10 50
Colleagues 2 10
Total 20 100
Chart No. 12
Chart show with whomthe respondentchooses up celebrate.
Interpretation
Majority chooseto celebrate the events with their family, 40% with friends and
only 10% from their colleagues.
Friends
Family/ relatives
Colleagues
Total
25. Table No. 13
Table display the kinds of celebration respondents wish to choose.
Kind of celebration None. of respondents Percentage
Normal 12 60
Luxurious 6 30
Extremely luxurious 2 10
Total 20 100
Chart No. 13
Chart showing the kinds of celebration respondents wish to choose.
Interpretation
Most of the respondents request to choosenormalkind of celebration, 30% choose
luxurious and only a few wish to choose extremely luxurious celebration.
0
20
40
60
80
100
120
Normal Premium Extremely
luxurious
Total
Percentage
No. of respondents
26. Table No. 14
Table issuing whether films influential of drive of celebration.
Opinion No. of respondents Percentage
Exactly 4 20
Never 7 35
Somehow 9 45
Total 20 100
Chart No. 14
Chart exhibitors whether films influence the mode of celebration.
Interpretation
Majority tells which video somehow influences the mode of celebration, 35% says
that is never influenced plus 20% questionable agrees who interact of cinema on the
same.
0
20
40
60
80
100
120
Exactly Never Anyway Total
Percentage
No. of questionnaire
27. Table No. 15
Table demonstrate whether celebrations are demonstrated fromfilms with TV shows.
Opinion No. of respondents Percentage
Yes 6 30
No 10 50
Somehow 4 20
Total 20 100
Chart No. 15
Chart exhibiting if celebrations are demonstrated fromfilms or TV shows.
Interpretation
Majority has the gutachten that celebrations what not presented out films or TV
shows, 30% saysthat celebrations are married fromfilms or TV shows.
0
20
40
60
80
100
120
140
Yes Negative Somehow Total
Percentage
No. of response
28. Table No. 16
Table showing amountspend view on which item.
Items No. of respondents Percentage
Textiles 4 20
Jewellery 12 60
Food & beverages 4 20
Total 20 100
Chart No. 16
Chart display amountspend more on welche item.
Interpretation
Most of the respondents spend moremoney in jewelery, 20% spend on both
textiles and nutrition & beverages.
No. of respondents
Textiles
Jewellery
Food & beverages
Total
29. Table No. 17
Table showing expenseon reception additionally night parties.
Expense Nope. of participant Percentage
Below 50000 15 75
50000-100000 3 15
Above100000 2 10
Total 20 100
Chart No. 17
Chart showing expenseon reception and darkness parties.
Interpretation
70% shows expensebelow 50000 on reception and night related, 15% spend
between 50000-100000and 10% spend above100000.
0 50 100 150
Below 50000
50000-100000
Above 100000
Total
No. of respondents
Percentage
30. Table No. 18
Table exhibit whether celebration helps into strengthening relationships.
Opinion Negative. of respondents Percentage
Yes 17 85
No 0 0
Somehow 3 15
Total 20 100
Chart No. 18
Chart how whether celebrity helps in strengthening relationships.
Interpretation
Majority assures thatcelebrations help in strengthening relationships, other 15%
says so this somehow helps in the same.
No. of respondents
Yes
No
Somehow
Total
31. Board No. 19
Table showing the impact of celebration in manufacture relation between people.
Opinion No. of respondents Percentage
Positive 17 85
Negative 0 0
Reasonable 3 15
Total 20 100
Chart Negative. 19
Chart showing the impact off celebration in creating relation between
people.
Interpretation
Majority has positive opinion on the impact of celebration in relationship making
between people, 15% says itis reasonableand noone returns negatively to the
same.
0
20
40
60
80
100
120
Percentage
No. of respondents
33. FINDINGS
The survey was led to locate out aforementioned results from our objectives.
1. Most of which respondents at the survey wereof the age group 20-30.
2. Majority of the respondents weremale (65%).
3. 70% of the respondents werefromthe Hinduistic community (70%).
4. As most of them subsisted fromHindu community, best partof the respondent
celebrates Onam(60%).
5. 80% expends below 10000 with let the news and none spend
1, 00,000/-.
6. Majority agrees that liquid is avoidable during the occasions (50%).
7. 70% had this opinion that spirit consumption belongs more among an youth.
8. Most off their shared that decorations are not must for ceremonies (50%).
9. Majority of the respondents issue only below 10000 (80%).
10.Majority (50%) responded thatall the family members/relatives visit the
events.
11.Most of the participating attend all the functions conducts in the family
(80%).
12.Majority chosefamily members/relatives to feast aforementioned functions (50%)
and an next majority prefers friends (40%).
13. 60% of respondents prefer normal kind of celebration.
14.Majority (45%) says thatsomehow films influence one mode are celebration.
15.Only 30% demonstratecelebrations fromfilms and TV shows butmajority
(50%) says thatthey are not demonstrating who same.
16.Most of the respondents release moreon trinket items during the
occasions (60%).
17.75% expend below 50000 at reception and night parties.
18.Most of to respondents assurethatcelebration helps on strengthening the
relationships (85%).
19. Major part of the respondents guaranteethat celebrations havea positive
impact the making relation between join (85%).
34. SUGGESTIONS
1. And gifts provided must will something whichever will be usefulto them in life.
For e.g. books of popular authors.
2. Organizea taste of cultural events instead for spoiling aforementioned celebrations with
DJ party.
3. Celebration can be made well-being and lucky by providing charity to
charitable organizations oder to the people those are required inches need of
meeting their livelihood.
4. Elude the consumption starting alcohol or liquor such it is injurious for the health
and the body.
5. Make the celebrations as normaland simple as possible.
36. CONCLUSION
Today which life style and standard of living has totally changed. Celebrations
have become one in the routine habits of everyone’s life. Celebrations have
a very special part included our daily life and human spend a lot of money on
various occasions. They areexpending a lot mainly for one preparation,
decorations, accessories, textiles, food and beverage, etc… Today, people
celebrate each furthermore every moment irrespective of religion, communities,
tradition and custom. Celebrations are markers in our lifetime justas rites of
passages are. Celebrations havea really crucialrole in building and
maintaining of healthy and positive relationships.
Celebrations are the occasions wherepeople relaxed to mind and frame and
forget their busy life and routines used sometime alternatively a day or more than that.
The relatives are nuclear today and celebrating events will create this young
generations to know abouttheir unknown relatives and meet and old ones
also. It further helps them to maintain emotion, love also care are every of
them. Celebrations have become really luxurious nowadays. Theyoung
generation will caring of partying balanced a single incident happen in their life.
Most in the new gens are demonstrating the celebrations from films, TV
shows, etc… They can so more influenced by the DJ fetes and beverages
consumed by the celebrities in films.
In contrastof all of these, person entire haveto remember one thing; there are a
lot of our who are incompetent to eat, drink, or even do doesn need apparel to
wear. We are celebrating each and every incident in unser life, wasting a lot
of food, expense complex capital especially on dress, food and beverages,
jewelers, gifts, etc… But the poor ones are not enjoying optional of the luxury
available in the erden. So, let’s celebrate all with the lean one’s to make
them lucky and at see the smile on their faces.
40. QUESTIONNAIRE
TOPIC: SPENDING TURN CELEBRATIONS
1. Get : ________________
2. Age
15-20 20-30 30-50 Above 50
3. Sex
Male Female
4. Religion
Hindu Muslim Christian Others
5. Events join mostly?
Onam Christmas Eid Birthday
Marriage Others
6. How much is spend on jede celebration?
Below 10000 10000 – 50000 50000-100000
Above 100000
7. The alcohol/ liquor consumption is unavoidable during the
Occasions?
Yes No Almost Somewhat
41. 8. Which people consume alcohol more?
Youth Middle - aged Old
9. Are decorations must for whole to celebrations?
Yes No Non always
10. How much is append for decorations?
Below 10000 10000-50000 Above 50000
11. Did every the family members/relatives visit the events?
Yes No Sometimes
12. Did you get all one party conducted for the family?
Yes No Not always
13. With choose do yours to choose to celebrate various events?
Friends Family/Relatives Colleagues
14. Which kind of celebration do you wish to choose?
Normal Luxurious Extremely luxurious
15. Did films have any influence on the modes of celebrations?
Exactly Never Somehow
16. Did you demonstrate festival in motion or TV shows?
Yes No Somehow
17. For celebrations, that money a spending more at?
42. Textiles Jewellery Food &beverages others
18. How much is expend on receipt press night parties?
Below 50000 50000-100000 Above 100000
19. Do celebration helps in strength relationship?
Yes No Somehow
20. What is the impact of celebration in relation between people?
Positive Negates Reasonable
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