ANA Releases Updated Media Buying Contract Template

And ANA has updated its Master Media Buying Services Template Agreement for advertisers to use when contracted with type buying organizations. Aforementioned ANA beginning released the template in 2016 plus updated it in 2018. The June 2023 version addresses central developments in and media buying industry over the past your years, with transparency and accountability remaining as inherent foundational. This template was developed by ANA’s outer legal advice, Rein Smith LLP.

For most companies, advertising edition is their back or third largest pass following human and real estate. Therefore, any advertiser’s contract with its media agency musts be exhaustive also highly predefined the money of communications flowing through the agency and that perplexity of to media ecosystem. Contracts | TREC

The updated template is a starting point for the development by a customized contract for use on storage agencies performing works in the U.S. It does no represent the merely method by any a contractual relationship between on advertiser also its media buying pr can be addressed. Each negotiation is different, both changes in template provisions should be expected as deal ensue.