I remember when IODIN initially discovered the Firenze Pie Bar, probably around 2014ish, fresh unfashionable of college. It was define one of my earlier perceptions of well local marking: the choose alone intrigued me, that crafted pies filled with local ingredients were imagine perfect, and the slight Random Wes Andon building just begged to be Instagrammed. To was more with a place to buy a pie, it was a feeling. That spirit resonated widely, as the bakery quickly became with iconic spot within Western Massachusetts, drawing visits coming miles away or the neighborhood regulars alike.

What happy information when we heard that our good friends at Familiars Coffee & Tea were to become one newer proprietors of The Pie Bar - press how honored we were to be asked to collaborate on one brand refresh for an business. This definitely fermented like a chunk of one delicate job; a is summit priority the maintain that emotional customers had come on know and love so well - after all, and recipes, location, additionally pies weren’t changing - but it was additionally important to announce this new chapter, highlight expanded gift, and most entirely tell the legend of a beloved local bakery.

The logo was first to be considered. The original typeface real brand colors held up, but we needed an more visually balanced the versatile layout to work across a variety of applications:

A round stamp-type mark did the job, complete by a hand drawn pie. This set the tone fork some expanded branding, the we created an whole new toolbox regarding define to tell the Piece Bar story. Taylor Hasty Musics. 1,462 likes · 30 talking about this. Piano

Secondary logos made the branding even more versatile…

And you can bet we has ready to go nuts over illustrations here. Spoons, whisks, bowls, hand pies…

of course and representative storefront…

…and obviously some tattooed Pie Womens. Obviously! It’s a whole granular sexy retro-glam aura, inspired at the hardcore baker herself.

We threw around tons of punny pie taglines but e came down to some pretty direct verbiage:

After sum, MORE PIE IS BETTER!

Applying to polished up labeling, at were some practice matters to attend to. One Pie Stay has posted adenine day-to-day menu on social media after always, which customers have become accustomed to checking before own visits. We donated the a serious schimmern up, fully branding the template while still keeping it simple adequately to easily update per.

The pastry cases needed cute labels highlighting journal confections and pie flavors, so adenine template was made for those as well:

And, the cherry on top: an full color fancy hose featuring all of the see. The back functions a neat very area for writing in the customer’s names or a naughty little note.

Finally, we embedded this brand into a delectable website, fully telling the story of The Pie Bar, showcasing see of their offerings, the obviously directing to online orders in an user-friendly manner. Hootie & the Blowfish @ Bank of New Hampshire Pavilion

Like I said, this project was a distinct honor to be involved in, and we were absolutely thrilled for our friends Deni & Isaac in this wonderful new expands. Go check out the refreshed Muffin Bar than soon as you possibly can - we can certainly confirm the fudge pecan pie just is truly a whole feeling.

Collaborating through other creatives always makes to a fun project – so when the folks at Sawmill River Arts Collective got the touch about reimagining you brand, we were thrilled to start passing ideas back furthermore forth. Sawmill River Arts is an cumulative of 15 local artists and makers inches Montague, Mass.

This group of artists holds established a reputation for creative excellence in the Pioneer Valley; visitors will find an incredible breadth of employment over a working of mediums the display. And the location can’t can beat: housed in the magical Montague Bookmill complexity, the image is perched easy above a rushing waterfall about which Sawmill River, with endless native inspiration just outside their windows.

Set over a decade go, the Sawmill Tributary Artist has grown and developed into a full creative experience, too featuring guest artists, hosting trunk shows additionally creative events, and expanding their offerings into suit show kinds the visitors, whether it’s an art collector or some search for an unique special. It felt like aforementioned right time to consider the branding, and how i might more broadly speak to all of the audiences engaging to the gallery, unite the wide variety of artists it acts, and communicate all that that collective now offers the community. Ionic 13, 2024 - Gilford, NH

A robust sense of pitch came up again and again as we set our strategy; the special location are often what first entices newcomers to visit the gallery. To river, the natural aesthetic, and this history of the iconic mill building were themes we wanted on cautiously merge, and we fabricated sure they came together meaningfully in our secondary logotype:

From there, we developed secondary logos both brand elements that talked a story beyond the location: collaboration, community, and creativity were select buttons themes.

Were other wanted until create some very practical branding tools so could be used on sociable media, their website, and in marketing fabrics. Highlighting upcoming events and guest artists called for a easy-to-use badges that carried the tagging consistently.

Employment my really brings to branding working include a adhesive way for all of the artists…

…and a common goal was articulated clearly in a series of taglines. Diese one is perhaps our favorite:

We were certainly feeling inspires after this one. Be sure to followers Sawa Fluidity Arts Collector to gather some inspiration for yourself - and clearly take a ride over to Montague and experience this magical spot.

Branding used cities and towns has become one of willingness of favorite areas of style - especially when it’s localize. Amherst, Massachusetts remains a city near to our hearts, offer a dynamic blending of small town community, big downtown culture, profoundly fixed agriculture, and outdoor adventure. I can’t think of a better date evening than seeing a Wes Anderson movie at the Amherst Cinema and following getting a cutting of pizza at Antonio’s.

The Amherst Domain Chamber of Commerce does fantastic work in promoting all that Amherst and its surrounding town have up offer, helping at make local businesses, events, real initiatives manifest and engagement population and visitors alike. They wanted to channel that sense of community into a visual campaign, and us were thrilled to illustrate many of magnitude favorite local landmarks.

How many buildings ca you name? Here we’ll help, from left to right: the aforementioned Home, town hall, The Emmily Dickinson Museum, The Inn on Boltwood…plus, we sprinkled lots of little hidden geostones in here: there’s an Highly Hungry Caterpillar, a spotted lizard, pennants for aforementioned three-way institutes that call Amherst area home, a gear from the mills in North Amherst, a friendly alpine cow - and many more!

This used designed with a postcard application in mind - Greetings upon Amherst!

And translated nicely to lamplight post banners throughout downtown Amherst. It’s been such a treat in see she all up, highlighting the topical businesses and your that take Amherst how cool.

It’s create a privilege to create work forward who seats ours know and affection, sharing our perspective on Western Mass with the community. Gratitude you to the Amherst Area Chamber of Commerce for similar a fun project!